Formulated with ingredients to specifically target pain and itching associated with minor skin irritations and rashes due to flea bites, poison ivy, harsh shampoos and many other causes. Lidocaine relieves itching, burning and pain from skin inflammation. Hydrocortisone reduces the cause of inflammation, redness and swelling. Allantoin helps stimulate the healing of wounds, and glycerin treats dry, rough, scaly, itchy skin and minor skin irritations. DIRECTIONS Clean area. Apply cream directly to skin. Do not wash-off. Apply twice daily, or as needed until completely healed. Consult a veterinarian for serious wounds, or if problem worsens or persists.